Database Optimization

If you are only using your fundraising database to enter gifts and keep track of people’s current contact information, you are not unlocking its full potential as a crucial tool to your organization’s success. If utilized correctly, the database transforms into another member of your team, offering valuable insights and guiding strong, data-driven strategy that you never thought was possible before. A typical complaint from fundraising teams is that their database is a mess after years of misuse, duplicate records and coding, lack of organization, and information not finding its way into the system.

Eric will perform an integrity analysis on your database and offer solutions to ensure all the data in your system is finally apples-to-apples so you can begin putting together accurate lists, reports, and dashboards without all the headaches. Once your database is cleaned up then Eric will guide you how to enrich it with important data points.

The more data points your team collects, the greater understanding you will gain about your donors and prospects then adjust your strategies accordingly. Based on your team’s bandwidth and budget, Eric will help you formulate a realistic gameplan to get your database optimized. Eric has been a daily user of Raiser’s Edge since 2010 and has experience with DonorPerfect and Sage software.